Every year I create a new designs for K2 Skates. Trend, color and consumer research is done to create the skates, along with work tightly along side our engineers learning what new things we can or cannot do, creating tech packets, reviewing samples, Additional work included creating the catalog, packaging, accessories (such as after market wheels, helmets, pads, backpacks,) marketing assets, and SWAG/POP items.

GRAPHIC STORY INSPIRATION: NATIVE GLITCH

Inspiration for “Native Glitch” came from a few things. One was skating outside and that natural environment. The places we see, experiences and the beautiful world we live in is a strong influence for getting us outside and is a strong factor in what makes people want to skate. The second is technology. We are entering an era where we embrace technology. It is incorporated in almost every aspect of our lives without us knowing it. From communicating with our friends, working out, tracking, getting groceries, and more. But we embrace it. The third is the creativity technology can give us. Similar to different phone filters distorting our natural world. A big value for K2 Skates is personality. With this overlap people can have their personalities come through with their skates.